About Us

Who We Are

Hi, we are not a big company. But we believe we can make a difference. Think about Google reviews…

If you read a hotel review done by people like yourself, you will make a better choice when booking. We work on the same concept.

So, at Lifecircle, we stand for the consumer, the guy who clicks on the buy button. Just before you do that, we come in to help you get the best value for your money. The process of buying something is usually influenced by many factors and forces. Sometimes it becomes so difficult to choose.

The people who have tried, tested and reviewed products and shared genuine information about those products make a difference. That is who we are. That is what we are here to do.

We review and rate products, meaning we spend a little money to buy products, endless hours researching, reading and testing products. In the end, we compile detailed buying guides that include our findings from our product reviews with just one aim – to help you make better choices when buying and get better value for your money.


We do not accept payment for any of the reviews you see on this website in order to give products a better rating. No, we don’t. We take our review process seriously…

What we do here is dig deep review, testing for some products and getting user opinions to determine what the products really are from their inner build and workings to their exterior shell. We outline the pros and cons of each product and highlight how they hold up against the competition next in line. This way, you always get the best to choose from.

Our writers and research team

Gerald Riley

Hi there, Gerald Riley here. I live in Bendigo VIC, Australia together with my beloved wife Tabitha Tiarna, our beautiful baby girl and our two very cheerful dogs. Though I spend a lot of time working at the Fosterville Goldmine Company, I spend a little bit of my free time sharing my other life experiences, which includes putting out guides on pet and tech-related products. My aim is to help people make better choices when they take out their wallets. By the way, I signed up for the Dry July Challenge and I urge you to do too to help for cancer patients. It is a noble cause I believe. I hope you enjoy my content. You can reach me by sending an email to


Jean Whitehead (Potchefstroom, South Africa)

Traveling and studying is an essential part of my life. Over the years, I have been fortunate to see many places and test out many things that people will generally look over. I am a very curious individual and simple things like skincare products or bird feeders can lead me on a path to find out everything I can about them.

With a degree in Psychology, I like spotting lies in marketing and weeding them out to help people from being deceived. Combining this with excellent research abilities have proven to help me find the truth. I moved into the writing industry after deciding to make a difference and help people get the best value for their money. I don’t proclaim to always be right and I would love any feedback from people who do not agree with my statements.

Finally, I believing learning is a lifelong process and you should not only stick to your specific niche or industry. After graduating or finding your life purpose, you should continuously grow and expand your mind with more knowledge. I believe my articles are truthful and often times they take weeks to research carefully, leaving my employer somewhat frustrated when waiting for the article. However, value is my key goal when doing research on any product.

Christine Sayo

I have 8 years working experience in communications and advocacy departments of Nongovernmental Organizations in Kenya, Uganda and Rwanda. I am a passionate communications professional who enjoys using new media to communicate developmental issues. I have been a keynote speaker as well as a discussant at both local and international fora, TV shows and on radio. I hold a Masters of Arts Degree in Development Communications from the University of Nairobi and is a Bloomberg Media Initiative Africa graduate in Financial Journalism.

I work hard to help people become aware of their social rights and freedoms. I have worked at various socio-economic forums and programs, including the Africa First AU Summit, the International Day of Volunteers and much more.

I have a lot to share and educate, that is why I am part of the team at Lifecircle. Here, we have one north – to help people make better choices when choosing between products on the market. I am here because I believe advertising never really makes us know what is the best product on the market. It influences us to buy without the best facts. So, I am bringing my research skills, and am always ready to test and review products to help you know their true worth. LinkedIn | Facebook

Alex Kibo

Hello, I am Alex Kibo, a graduate with a BA Linguistics from Moi University and a current student at the University of Nairobi, studying a master’s degree in statistics. I like to spend a lot of time with my pet dog, Bruce.

I like writing reviews on different products I have tried. I always believe that my opinion can help someone else make a better choice. In fact, I urge you to start doing the same. It is one of the best ways to ensure companies start producing better products, and people’s money well spent. You can connect with me on Facebook and LinkedIn.

Oh, I am also an intermediate DJ during my free time 🙂

Ivana Hristov

Ivana is a makeup and beauty enthusiast. She is a freelance writer, translator and virtual assistant who helps individuals and organizations around the world build an audience and get their work done. Ivana is a veteran of creating website content and eBooks.

Over the past few years, she developed and preserved relationships with clients by understanding their needs and providing quality service. She holds a Bachelors of applied foreign languages and business and has over 5 years of working experience in this field. Ivana is a dog lover and enthusiast who pets every dog she sees. (she also writes for beingpets.com)

She is a creative thinker and a people person who likes to help others. In her free time, she enjoys spending time with her dog, family, and friends, reading books and watching sitcoms. To chat with Ivana about your goals and to learn how she can help you attain them, reach out to her at i.hristova992@gmail.com


Life Circle